May 10, 2019
VOTE OF CONFIDENCE FROM CANADIANS FOR VIA RAIL
Montréal, may 10, 2019 – VIA Rail ranks amongst the most reputable and trusted companies in Canada according to major studies published recently. The Corporation placed 19th in the Boston-based Reputation Institute’s RepTrack ranking top 50 most reputable companies in Canada. It also swept the first place, as the most reputable transportation company of the list. Additionally, VIA Rail fared well in the ranking of the 50 most trusted brands in Canada in a study undertaken by the University of Victoria’s Gustavson School of Business called the Gustavson Brand Trust Index. Furthermore, it captured first place as the most trusted brand in the University of Victoria business school study’s transportation category.
“This recognition from our fellow Canadians encourages us to build upon this momentum in order to be the smarter way to move for an ever-increasing number of people,” notes the President and Chief Executive Officer of VIA Rail, Cynthia Garneau. “At VIA Rail, we firmly believe that travelling should be easy, sustainable and enjoyable to meet the needs and the preferences of our passengers. This drives us to listen to Canadians, so that we may innovate and continue to increase the value of the services we offer, consistent with our sustainable mobility plan. It is due to the commitment and professionalism of all our employees that we surpass ourselves every day.”
About the RepTrack Ranking
The RepTrack annual ranking from the Reputation Institute is established following the survey of almost 41,000 people on the actions of 209 companies, ranging from their ability to innovate and meet the needs of their customers, the quality of their products and services, as well as their business performance and positive influence on society.
About Gustavson Brand Trust Index
The Gustavson Brand Trust Index is provided by the University of Victoria’s Gustavson School of Business. More than 7,000 Canadians were consulted on the way they view certain brands, including their consumer advocacy and social equity.
About VIA Rail
As Canada’s national rail passenger service, VIA Rail (viarail.ca) and all its employees are mandated to provide safe, efficient and economical passenger transportation service, in both official languages of our country. VIA Rail operates intercity, regional and transcontinental trains linking over 400 communities across Canada, and about 180 more communities through intermodal partnerships, and safely transports nearly 4.8 million passengers annually. The Corporation has been awarded five Safety Awards and three Environment Awards by the Railway Association of Canada since 2007. Visit the “About VIA Rail” section at https://www.viarail.ca/en/about-via-rail.