November 30, 2016
Award-Winning Marketing Campaign
The “Winter Way to Travel” campaign, launched at the start of 2016, stood out in a field of more than 350 Canadian campaigns at the Media Innovation Awards in November and took home two awards. This campaign, developed in partnership with Touché! agency, encouraged drivers to leave their cars behind and take the train during winter storms. VIA Rail won gold in the “Best in Data-Driven/Programmatic Marketing” and “Best in Travel, Entertainment and Leisure” categories.