Excellence in marketing : Prix Média Infopresse

Best use of search engine award

This prize was awarded in recognition of VIA Rail’s competitive and targeted search engine program, which highlighted the benefits and advantages of travelling with VIA Rail to anyone searching for Canadian travel options online.

Grand prize: Public services

This prize was awarded in recognition of VIA Rail’s Back-to-School campaign, which targeted students in a fun and engaging way. The campaign, which garnered impressive revenue results, was celebrated for its creative and accessible approach geared to the youth market.