March 30, 2017
Many Honours for our marketing campaigns
Our “Winter Way to Travel” campaign won Silver both at the Internationalist Awards for “Innovation in Media” (in New York) and at the International Festival of Media contest (in Rome) for “Best use of Geo-Location”. VIA Rail’s media strategy partner Touché! also received the award for Agency of the Year at the Strategy contest for this same campaign. The “Why Don’t You Take the Train?” campaign won a prize at the Québec Les Grands Prix Marketing for “Best Use of Media in a Marketing Initiative”. As well, it was awarded Bronze in the “Products and Services — Best in Travel and Tourism” and Silver in “Best Use of Digital — Best in Location-Based Marketing” at the Media Innovations Awards (in Toronto). Meanwhile, this campaign also stood out and was a finalist in the Créaawards recognizing the best advertising in Québec.